Cricket® "Unlimited" Wireless Service Launches in Kansas City on October 3

October 10, 2006

Cricket® "Unlimited" Wireless Service Launches in Kansas City on October 3

Kansas City, MO — Cricket Communications, Inc, a leading provider of unlimited wireless services, enters the Kansas City market today. Cricket is a high-quality, affordable and predictable wireless carrier that features no signed contracts, no credit checks and no restrictive minute limits for one, low rate.

Cricket's featured wireless plan offers unlimited anytime minutes, U.S. long distance, text messaging, instant messaging and picture messaging for only $45 per month. Additional plans are offered at $35 and $40 per month.

"Cricket is an affordable wireless alternative to traditional landline service, because it provides unlimited usage and anytime minutes for customers at some of the lowest rates in the industry," said Carmen Cunnyngham, Kansas City-area district director for Cricket service. "Our billing is predictable, we don't require customers to pass credit checks or agree to fixed term contracts and our simple value allows us to meet the needs of everyday people."

Three retail locations offering Cricket service will open on October 3, 2006, with a fourth location opening soon after. The retail locations include Loma Vista, 8712 Blue Ridge Blvd. Suite E in Kansas City; Bella Roe Plaza, 4980 Roe Blvd., in Roeland Park; Noland Plaza, 3509 S. Noland Road, in Independence; and Black Bob Road, 135 & Blackbob, Suite 101, in Olathe (opening later). 32 premier dealers and 40 stand doors will also offer Cricket service in Kansas City.

To underscore its commitment to Kansas City, Cricket is presenting Big Brothers Big Sisters of Kansas City with a $5,000 donation. This donation is in addition to proceeds raised during the Cricket Crawl through Westport that occurred on September 23 and featured a free concert with headliner Carolina Rain.

Cricket's debut festivities also include, for the first time ever, open to the public Harrah's Lucky Break Auditions, giving away a 2007 V6 Ford Mustang and retail parking lot parties. Additionally, the Cricket "K" team, equipped with great prizes and giveaways, will be downtown at the haunted houses every weekend and at other events around the city through the end of October.

Tuesday, October 3
7 a.m. to 8 a.m. Free Krispy Kreme Doughnuts & Coffee at Cricket Independence
8 a.m. to 7 p.m. Parking Lot Parties with games, music, and prizes at all retail locations
8 a.m. to 10 a.m. Harrah's Lucky Break Auditions with Q104 @ Independence
10 a.m. to 12 p.m. Harrah's Lucky Break Auditions with 94.1 @ Independence
12 p.m. to 2 p.m. 98.9 with Freakers Ball Giveaways at National Wireless
12 p.m. to 2 p.m. 96.5 with Halloweenie Concert Giveaways at Unlimited Wireless
2 p.m. to 4 p.m. Harrah's Lucky Break Auditions with Star 102 @ Roe
3 p.m. to 6 p.m. Hot 103 Jamz Shawn Show at KCMO location
4 p.m. to 6 p.m. Harrah's Lucky Break Auditions with Mix 93.3 @ Roe
5 p.m. to 6 p.m. Free Subway Sandwiches at Roe

Wednesday, October 4
3 p.m. to 6 p.m. Hot 103.3 Jamz Shawn Show @ Independence

Friday, October 6
5 p.m. to 10 p.m. CBS & Cricket bring Cricketinis to the American Royal
6 p.m. to 10 p.m. K-Team at American Royal Barbecue
6:30 p.m. to 9:30 p.m. K-Team at First Fridays
7 p.m. to 9 p.m. Mix 93.3 HS Football Game Van Hit
6:30 p.m. to 8:30 p.m. 103.3 & Cricket at HS Game of the Week @ Ruskin
8 p.m. to 10 p.m. 103.3 & Cricket at the Haunted Houses

Saturday, October 7
3 p.m. to 5 p.m. Hot 103 Jamz @ Let's Talk Wireless

Sunday, October 8
12 p.m. to 4 p.m. K-Team at Taste of the Westside
12 p.m. to 4 p.m. Cricket sponsored booth at Taste of the Westside

For additional information on Cricket in Kansas City, visit www.mycricketkc.com.

About Cricket® service
Cricket is a simple, affordable mobile phone service offering customers and local businesses flat-rate, unlimited service over a high-quality, all-digital wireless network. Designed for customers under-served by traditional communications companies, Cricket is the pioneer of unlimited minutes with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest handsets and feature-rich mobile applications such as unlimited text, instant and picture messaging, popular games, ringtones and wallpapers. For more information on Cricket visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.

About Big Brothers & Big Sisters of Kansas City For more than 100 years, Big Brothers Big Sisters has been America's preeminent national youth-serving organization. BBBS service is based on a one-to-one relationship between an adult volunteer and a child at risk. Volunteers serve as friends, mentors and role models, helping children (who are primarily from one-parent homes) gain greater self-confidence.

###