Cricket and UltraStar Cinemas Announce New Partnership in San Diego
SAN DIEGO, Calif. – July 13, 2007 – Cricket Communications, Inc, a leading provider of unlimited wireless services, today announced a co-branding partnership with UltraStar Cinemas, the Exclusive Home of Pure Digital Cinema®, through which Cricket will promote its unlimited offerings to new and existing customers. The partnership, which will run through September 30, 2007, will feature FREE unlimited popcorn and soda refills for current Cricket customers at six of the seven UltraStar Cinemas throughout San Diego county, as well as exclusive deals on Cricket phones and accessories for theater customers.
“We are thrilled to be working with another San Diego company that strives to provide consumers with added value,” explains Donna Casey, area general manager for Cricket. “Cricket constantly looks to benefit San Diego residents whether through local partnerships, charitable sponsorships or community involvement. We believe in the value of unlimited and seek to broaden that benefit for our customers.”
Beginning in July, any existing Cricket customer that purchases a large popcorn or large soda at six of UltraStar’s seven San Diego locations, excluding the Bonsall location, and presents their Cricket register receipt, will receive FREE unlimited refills throughout that day’s viewing experience. In response, any UltraStar customer that presents their ticket stub at one of Cricket’s seven convenient store locations throughout San Diego county will receive a $25 discount on a new Cricket phone or a 25 percent discount on cell phone accessories.
“This is a partnership of two local companies that have joined together to provide the San Diego community with unique and creative offerings,” said Julie Bravo, vice president of advertising and marketing for UltraStar Cinemas. “We are excited to work with Cricket in a manner that enhances the customers’ overall experience.”
For more detailed information on this exciting partnership visit any one of seven Cricket stores or UltraStar theater locations in San Diego. Please also visit www.mycricket.com/sandiego and www.ultrastarmovies.com for a list of locations or more information on the exclusive offerings.
About Cricket
Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless network. Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devices and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
About Ultra Star Cinemas
UltraStar Cinemas is headquartered in San Diego County and currently operates 79 screens at 10 sites throughout Southern California. In 2006, UltraStar Cinemas became the first theater company in the world to be fully equipped with Pure Digital Cinema® powered by DLP Cinema® technology in all of its locations. UltraStar Cinemas has historically been an innovator on the cutting edge of theater technology and continues to be a pioneer of the digital age of cinema by bringing alternative entertainment to the big screen, including such live events as the Academy Awards® and Super Bowl XL.
