Cricket Offers Customers Exclusive Access to Lil Wayne
SAN DIEGO –July 23, 2009 –Cricket Communications, Inc., a leading provider of unlimited wireless services, is offering its customers exclusive access to one of the hottest rap artists today. Cricket customers will be the only Lil Wayne fans with access to ringtones and ringback tones from the hit rap artist’s debut album which has never been released for mobile use – “Tha Block is Hot.” One lucky Cricket customer will also win a VIP fly away trip for two to see Lil Wayne’s America’s Most Wanted Music Festival live in Denver, Colo., on August 20.
The fantasy VIP package for the winner plus one guest includes airfare and transportation, hotel, concert tickets and backstage passes for a chance to meet Lil Wayne. The winner will also receive a VIP gift basket of Lil Wayne signed swag. Customers can enter by purchasing any Lil Wayne ringback tone via their Cricket phone website, or by mail entry. Visit www.mycricket.com for more information.
“Cricket customers use their phone as an extension of their lifestyles, customizing it with ringtones, ringback tones, wallpapers and games. It’s exciting for Cricket to be able to take that experience from the phone and into real life,” said Jeff Toig, vice president of product marketing for Cricket. “Lil Wayne is one of the biggest names in entertainment right now, so we know our customers are going to love having exclusive access to his debut album that has never been available before, and a chance to see him live. It’s another way we can show our respect and appreciation to our customers.”
Not only one of the best rappers of his generation, Lil Wayne was arguably the biggest story in music for 2008. His sixth album “Tha Carter III” sold over 1 million copies in its first week of release, a feat not achieved since 2005’s “The Massacre” by 50 Cent. “Tha Carter III” has blazed up the singles charts as well with three top-five singles in “Lollipop,” “A Milli” and “Got Money.” In addition to the platinum debut numbers for the CD, Lil Wayne dominated the rap music category at the 2009 Grammy Awards, receiving a total of eight nominations – more than any other artist and winning four Grammys including Best Rap Album for Tha Carter III. Wayne is a tireless performer so prolific that, in 2007, Vibe magazine ranked and graded songs to which Wayne contributed, and the list was 77 songs long. Wayne is a constant presence on the internet, releasing his own mixtapes for free on a regular basis. He was one of GQ’s “Men of the Year” for 2007 and was named the “Best Rock Star Alive” by Blender magazine (2008). Rolling Stone may have said it best: “The self-proclaimed greatest rapper proves he wasn’t kidding.”
About Cricket
Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving more than four million customers in 34 states. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket’s wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. Cricket Broadband provides unlimited Internet access anywhere within Cricket’s coverage areas at speeds comparable to DSL. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
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