Cricket Leaps into Philadelphia with New Unlimited Wireless Services
PHILADELPHIA – March 10, 2009 – Cricket Communications, Inc, a leading provider of unlimited wireless services, will launch service in the greater Philadelphia area today with its simple and affordable mobile phone and broadband services. Now Philadelphia residents will not only have a more affordable option for wireless phone and high-speed wireless Internet access, they will also have more wireless freedom as Cricket’s unlimited, flat-rate service does not require contracts or credit checks.
“In our current economic landscape, it’s more important than ever for wireless carriers to show that they respect people’s wallets while ultimately providing value,” said Andy Cook, area general manager for Cricket in Philadelphia. “With the launch of Cricket wireless phone and Internet services in Philadelphia, consumers now have a wireless carrier that understands their financial needs and concerns without sacrificing great service and features.”
Cricket wireless service includes unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance and additional features such as downloadable ringtones, ringback tones, games and wallpapers, and international long distance. Rate plans range from $30 to $60 per month.
In addition to unlimited mobile phone services, Cricket is also offering Cricket Broadband, giving customers unlimited high-speed Internet access at home or around town anywhere in Cricket’s coverage areas on their desktop or laptop computers. Cricket Broadband service is just $35 per month for customers who also have Cricket’s low-cost unlimited voice plans, and $40 per month as a stand-alone service.
Cricket will open 20 retail store locations in the Delaware Valley, with 12 stores in Philadelphia and the remainder spreading out across the surrounding suburbs, South Jersey and Wilmington. In addition, Cricket products and services are available at 65 Cricket exclusive wireless dealers and 300 other dealer locations throughout the region. To view a complete list of store locations and rate plans, please visit www.mycricket.com.
Cricket’s coverage area expands from Philadelphia and the surrounding suburbs, across South Jersey to Atlantic City and down to Wilmington in Northern Delaware. Cricket rate plans also include unlimited use is all Cricket markets across the U.S., including Pittsburgh and Chicago, as well as Premium Extended Coverage, which allows unlimited use in an even broader area stretching from New York and Boston to California and from Wisconsin to Texas.
To celebrate its entry into the Philadelphia market, Cricket will be hosting a week full of activities including live radio broadcasts at select store locations. Today, we will hold a “cord-cutting” ceremony at the Center City store location at Station Center on 2900 Broad Street at 10:30 AM. The ceremony will feature performances by aerialists and acrobats, a special appearance by Ben Franklin, and a check presentation in the amount of $20,000 to Sister Mary Scullion and Project H.O.M.E. Visit www.getsomerespekt.com for full launch week event details.
About Cricket®
Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless network. Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devices and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket services are offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap. Cricket, Jump, the Cricket “K” and Flex Bucket are U.S. registered trademarks of Cricket. In addition, the following are trademarks or service marks of Cricket: Cricket By Week, Cricket Choice, Cricket Connect, Cricket Nation and Cricket PAYGo. All other trademarks are the property of their respective owners.
