April 04, 2005
Cricket Holds "Kick It With Cricket" Customer Appreciation Day and Casting Call at Isaac Hayes
Memphis, Tenn. - Cricket Communications, Inc., a leading provider of unlimited wireless services, is hosting a free customer appreciation day and casting call Saturday, April 16 at Isaac Hayes. The company is also looking for a face that could launch a thousand minutes. It's all part of the company's nation-wide casting call to find the New Face and Voice of Cricket.
Kick it with Cricket gets started with a party at Memphis' own Isaac Hayes located at 150 Peabody Place in downtown Memphis. On Saturday, April 16 from 10 a.m. to 6 p.m. Isaac Hayes Food Passion and Fun Restaurant will be the place to be to mingle with live music by DJ Chris Styles and a live remote broadcast from K-97, featuring Devin Steele from noon to 2 p.m.
In addition, a professional casting director will be on site to interview Cricket® customers interested in taking center stage in the company's new ad campaign, which kicked off on April 5.
"We're thrilled to have the opportunity to show customers how much they mean to us," said Anderle Fender, area general manager for Cricket in Memphis. "We also feel it's important that our advertising reflects our customer base and we're excited to give our customers the opportunity to become their own local celebrity. Who knows - maybe one of them will get their big break!"
The Casting Call - How Do You Use Your Cricket?
Open to all Cricket customers, the casting calls will include an interview process during which candidates will be asked by a professional casting director about how they use their Cricket phone service, including who they call, what they might talk about and more. Designed to evoke a fun and customer-friendly environment, the casting calls will allow customers to show their individual personalities when talking about how they use Cricket.
"With these local casting calls we are looking for customers who have fun and lively personalities and interesting stories to tell about their use of Cricket," said Fender. "We're interested in how they use their phone and why they choose Cricket over other phone services. We know by talking with our customers over the years that they are a really great group of people. Now we want others to know that too."
The casting call will be held in Memphis on April 16th. Here are the details:
* Candidates must be a Cricket customer either on or before the date of the casting call
* Candidates should arrive at Isaac Hayes located at 150 Peabody Place (Downtown) with their Cricket phone
* A casting director will be talking to people one-on-one and pulling those aside they deem as someone they would like to feature
* Those who are chosen to be finalists will receive talent fees, a Kyocera Koi and free Cricket phone service for a year
* Cricket will provide food and refreshments and plenty of entertainment
The company plans to hold casting calls in all its markets across the country throughout the duration of the ad campaign. The first casting call was held in Pittsburgh on Feb. 5, 2005.
About Cricket
Cricket is a simple and affordable wireless solution offering unlimited mobile services over our high-quality, all-digital network. Predictability, simplicity and value are the foundations of our business. As the pioneer of unlimited anytime minutes and no long-term contracts required, we offer an affordable alternative for those individuals and businesses looking for flat-rate wireless services. Operating in 39 markets in 20 states stretching from New York to California, Cricket® is available to customers in more than 840 different municipalities. For more information, please visit www.mycricket.com. Cricket is a business of Leap Wireless International, Inc. [OTCBB: LEAP], headquartered in San Diego, Calif. Leap is a customer-focused company providing innovative mobile wireless services targeted to meet the needs of customers who are under-served by traditional communications companies. For more information visit www.leapwireless.com.
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Kick it with Cricket gets started with a party at Memphis' own Isaac Hayes located at 150 Peabody Place in downtown Memphis. On Saturday, April 16 from 10 a.m. to 6 p.m. Isaac Hayes Food Passion and Fun Restaurant will be the place to be to mingle with live music by DJ Chris Styles and a live remote broadcast from K-97, featuring Devin Steele from noon to 2 p.m.
In addition, a professional casting director will be on site to interview Cricket® customers interested in taking center stage in the company's new ad campaign, which kicked off on April 5.
"We're thrilled to have the opportunity to show customers how much they mean to us," said Anderle Fender, area general manager for Cricket in Memphis. "We also feel it's important that our advertising reflects our customer base and we're excited to give our customers the opportunity to become their own local celebrity. Who knows - maybe one of them will get their big break!"
The Casting Call - How Do You Use Your Cricket?
Open to all Cricket customers, the casting calls will include an interview process during which candidates will be asked by a professional casting director about how they use their Cricket phone service, including who they call, what they might talk about and more. Designed to evoke a fun and customer-friendly environment, the casting calls will allow customers to show their individual personalities when talking about how they use Cricket.
"With these local casting calls we are looking for customers who have fun and lively personalities and interesting stories to tell about their use of Cricket," said Fender. "We're interested in how they use their phone and why they choose Cricket over other phone services. We know by talking with our customers over the years that they are a really great group of people. Now we want others to know that too."
The casting call will be held in Memphis on April 16th. Here are the details:
* Candidates must be a Cricket customer either on or before the date of the casting call
* Candidates should arrive at Isaac Hayes located at 150 Peabody Place (Downtown) with their Cricket phone
* A casting director will be talking to people one-on-one and pulling those aside they deem as someone they would like to feature
* Those who are chosen to be finalists will receive talent fees, a Kyocera Koi and free Cricket phone service for a year
* Cricket will provide food and refreshments and plenty of entertainment
The company plans to hold casting calls in all its markets across the country throughout the duration of the ad campaign. The first casting call was held in Pittsburgh on Feb. 5, 2005.
About Cricket
Cricket is a simple and affordable wireless solution offering unlimited mobile services over our high-quality, all-digital network. Predictability, simplicity and value are the foundations of our business. As the pioneer of unlimited anytime minutes and no long-term contracts required, we offer an affordable alternative for those individuals and businesses looking for flat-rate wireless services. Operating in 39 markets in 20 states stretching from New York to California, Cricket® is available to customers in more than 840 different municipalities. For more information, please visit www.mycricket.com. Cricket is a business of Leap Wireless International, Inc. [OTCBB: LEAP], headquartered in San Diego, Calif. Leap is a customer-focused company providing innovative mobile wireless services targeted to meet the needs of customers who are under-served by traditional communications companies. For more information visit www.leapwireless.com.
