May 05, 2005
Cricket Hits the Street in Search of New Cricket Spokespersons, Who Has What It Takes to Be The New Face and Voice of Cricket?
Albuquerque - Cricket Communications, Inc., a leading provider of unlimited wireless services, is looking for a local face and voice that could launch a thousand minutes. It's all part of the company's first-ever nation-wide casting call to find the New Face and Voice of Cricket.
This national search gets started with a party in Albuquerque's own backyard - at the Westside Cricket location, 200 Coors Blvd. NW. The event runs from 3 to 9 p.m. Thursday, June 16 and will be the place to be to mingle with DJs from KKSS and KJFA. In addition, a professional casting director will be on site to interview Cricket® customers interested in taking center stage in the company's new ad campaign.
"Ever since our initial launch over 4 years ago, we've done things differently at Cricket," said Edye Popke, Area General Manager for New Mexico and Southern Arizona. "We feel it's important that our advertising reflects our customer base, and showcasing our customers in our ads will reflect the large cross-section of the population we serve. Plus, we are giving our customers the opportunity to become their own local celebrity, and who knows - maybe one of them will get their big break!"
The Casting Call - How Do You Use Your Cricket?
Open to all Cricket® customers, the casting calls will include an interview process during which candidates will be asked by a professional casting director about how they use their Cricket® phone service, including who they call, what they might talk about and more. Designed to evoke a fun and customer-friendly environment, the casting calls will allow customers to show their individual personalities when talking about how they use Cricket.
"With these local casting calls we are looking for customers who have fun and lively personalities and interesting stories to tell about their use of Cricket," said Popke. "We're interested in how they use their phone and why they choose Cricket over other phone services. We know by talking with our customers over the years that they are a really great group of people. Now we want others to know that too."
The casting call will be held in Albuquerque. Here are the details:
The company plans to hold casting calls in all its 39 markets across the country throughout the duration of the ad campaign. The first casting call was held in Pittsburgh on Feb. 5. For more information on the Cricket casting call in Albuquerque, visit one of the Albuquerque Cricket stores at 200 Coors Blvd. NW or 6209 Menaul Blvd. NE.
About Cricket
Cricket is a simple and affordable wireless solution offering unlimited anytime minutes within a Cricket® calling area over its high-quality, all-digital network. Cricket® service is an affordable wireless alternative to traditional landline service. With a commitment to predictability, simplicity and value as the foundation of its business, Cricket designs and markets wireless products to meet the needs of everyday people. Cricket offers unlimited anytime minutes starting at $29.99 a month (plus taxes and fees) with no long-term agreements required. Cricket® customers can also make long distance calls on an unlimited basis through several packaged offerings or on a per-minute basis. Operating in 39 markets in 20 states stretching from New York to California, Cricket® service is available to customers in more than 840 different municipalities. For more information, please visit www.mycricket.com. Cricket is a business of Leap Wireless International, Inc. [OTCBB: LEAP], headquartered in San Diego, Calif. Leap is a customer-focused company providing innovative mobile wireless services targeted to meet the needs of customers who are under-served by traditional communications companies. For more information visit www.leapwireless.com.
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This national search gets started with a party in Albuquerque's own backyard - at the Westside Cricket location, 200 Coors Blvd. NW. The event runs from 3 to 9 p.m. Thursday, June 16 and will be the place to be to mingle with DJs from KKSS and KJFA. In addition, a professional casting director will be on site to interview Cricket® customers interested in taking center stage in the company's new ad campaign.
"Ever since our initial launch over 4 years ago, we've done things differently at Cricket," said Edye Popke, Area General Manager for New Mexico and Southern Arizona. "We feel it's important that our advertising reflects our customer base, and showcasing our customers in our ads will reflect the large cross-section of the population we serve. Plus, we are giving our customers the opportunity to become their own local celebrity, and who knows - maybe one of them will get their big break!"
The Casting Call - How Do You Use Your Cricket?
Open to all Cricket® customers, the casting calls will include an interview process during which candidates will be asked by a professional casting director about how they use their Cricket® phone service, including who they call, what they might talk about and more. Designed to evoke a fun and customer-friendly environment, the casting calls will allow customers to show their individual personalities when talking about how they use Cricket.
"With these local casting calls we are looking for customers who have fun and lively personalities and interesting stories to tell about their use of Cricket," said Popke. "We're interested in how they use their phone and why they choose Cricket over other phone services. We know by talking with our customers over the years that they are a really great group of people. Now we want others to know that too."
The casting call will be held in Albuquerque. Here are the details:
- Candidates must be a Cricket customer either on or before the date of the casting call
- Candidates should arrive at the Westside Cricket office, 200 Coors Blvd. NW, with their Cricket phones
- A casting director will be talking to selected Cricket customers one-on-one for an initial interview
- Those who are chosen to be finalists will receive talent fees, a Kyocera Koi and free Cricket phone service for a year
- Cricket will provide refreshments and plenty of entertainment
The company plans to hold casting calls in all its 39 markets across the country throughout the duration of the ad campaign. The first casting call was held in Pittsburgh on Feb. 5. For more information on the Cricket casting call in Albuquerque, visit one of the Albuquerque Cricket stores at 200 Coors Blvd. NW or 6209 Menaul Blvd. NE.
About Cricket
Cricket is a simple and affordable wireless solution offering unlimited anytime minutes within a Cricket® calling area over its high-quality, all-digital network. Cricket® service is an affordable wireless alternative to traditional landline service. With a commitment to predictability, simplicity and value as the foundation of its business, Cricket designs and markets wireless products to meet the needs of everyday people. Cricket offers unlimited anytime minutes starting at $29.99 a month (plus taxes and fees) with no long-term agreements required. Cricket® customers can also make long distance calls on an unlimited basis through several packaged offerings or on a per-minute basis. Operating in 39 markets in 20 states stretching from New York to California, Cricket® service is available to customers in more than 840 different municipalities. For more information, please visit www.mycricket.com. Cricket is a business of Leap Wireless International, Inc. [OTCBB: LEAP], headquartered in San Diego, Calif. Leap is a customer-focused company providing innovative mobile wireless services targeted to meet the needs of customers who are under-served by traditional communications companies. For more information visit www.leapwireless.com.
