April 04, 2005
Cricket Hits the Street in Search of New Cricket Spokespersons, Who Has What It Takes to Be The New Face and Voice of Cricket?
DENVER - Cricket Communications, Inc., a leading provider of unlimited local and long distance wireless services, is looking for a face that could launch a thousand minutes. It's all part of the company's first-ever, nationwide casting call to find a customer who will become the New Face and Voice of Cricket. 0
This search begins with a Customer Appreciation Day party in the middle of the Front Range. The Denver area's Colorado Mills mall is the place to be 11 a.m.-4 p.m. on Saturday, April 23, for entertainment by Dr. Kevin Fitzgerald -- the nationally known comedian and star of Animal Planet's "Emergency Vets" -- and local band favorites Chris Daniels and the Kings, along with magicians, face painters and other family-oriented amusements.
Cricket customers from throughout the Front Range will be invited to attend the party and participate in the casting call, which takes place during Customer Appreciation Day in the Food Court area of Colorado Mills. Professional casting directors will be on site to interview Cricket® customers interested in taking center stage in the company's new ad campaign set to kick off in March.
"Ever since our initial launch nearly five years ago, we've done things differently at Cricket," said Tom Williams, Area General Manager for the Front Range. "We feel it's important that our advertising reflects our customer base and we believe showcasing our customers in our ads will really resonate with our existing and potential customers. Plus, we are giving our customers the opportunity to become their own local celebrity, and who knows - maybe one of them will get their big break!"
The Casting Call - How Do You Use Your Cricket?
Open to all Cricket® customers, the casting call will include an interview process during which a professional casting director will ask customers about how they use their Cricket® phone service, including who they call, what they might talk about and more. Designed to evoke a fun and customer-friendly environment, the casting call will allow customers to show their individual personalities when talking about how they use Cricket.
"We are looking for customers who have fun and lively personalities and interesting stories to tell about their use of Cricket," Williams said. "We're interested in how they use their phone and why they choose Cricket over other phone services. We know by talking with our customers over the years that they are a really great group of people. Now we want others to know that too."
Here are the details of the casting call:
* Candidates must be a Cricket customer either on or before the date of the casting call
* Candidates must arrive at the Food Court area of Colorado Mills, 14500 West Colfax Ave. in Lakewood, with their Cricket phone
* Casting directors will be talking to people one-on-one and pulling those aside they deem as someone they would like to feature
* Both English- and Spanish-speaking casting agents will be at the event
* Those who are chosen to be finalists will receive talent fees, a Kyocera Koi phone and free Cricket phone service for a year
* Cricket will provide refreshments and plenty of entertainment by Dr. Kevin Fitzgerald and Chris Daniels and the Kings.
The company plans to hold casting calls in all its 39 markets across the country throughout the duration of the ad campaign. The first casting call was held in Pittsburgh on Feb. 5.
For more information on the casting call, please visit or call a local Cricket retailer:
* Denver: Cricket Zocalo, 1050 W. Colfax Ave. #E&F, 720-374-8060
* Aurora: Cricket Abilene Market Place, 14088 E. Mississippi Ave., 720-374-8098
* Greenwood Village: Cricket Arapahoe Market Place, 8547 East Arapahoe Rd. Unit C, 720-374-8070
* Westminster: Cricket Arbor Village, 7350 W. 88th Ave. Unit A, 720-374-8080
* Lakewood: Cricket Colorado Mills, 14500 W. Colfax Ave. #F-328, 720-374-8040
* Littleton: Cricket Marston Park Plaza, 5066 S. Wadsworth Blvd. #129, 720-374-8040
* Boulder: Cricket The Village, 2525 Arapahoe Ave. Suite #1A, 720-374-8050
About Cricket
Cricket is a simple and affordable wireless solution offering unlimited mobile services over our high-quality, all-digital network. Predictability, simplicity and value are the foundations of our business. As the pioneer of unlimited anytime minutes and no long-term contracts required, we offer an affordable alternative for those individuals and businesses looking for flat-rate wireless services. Operating in 39 markets in 20 states stretching from New York to California, Cricket® is available to customers in more than 840 different municipalities. For more information, please visit www.mycricket.com. Cricket is a business of Leap Wireless International, Inc. [OTCBB: LEAP], headquartered in San Diego, Calif. Leap is a customer-focused company providing innovative mobile wireless services targeted to meet the needs of customers who are under-served by traditional communications companies. For more information visit www.leapwireless.com.
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This search begins with a Customer Appreciation Day party in the middle of the Front Range. The Denver area's Colorado Mills mall is the place to be 11 a.m.-4 p.m. on Saturday, April 23, for entertainment by Dr. Kevin Fitzgerald -- the nationally known comedian and star of Animal Planet's "Emergency Vets" -- and local band favorites Chris Daniels and the Kings, along with magicians, face painters and other family-oriented amusements.
Cricket customers from throughout the Front Range will be invited to attend the party and participate in the casting call, which takes place during Customer Appreciation Day in the Food Court area of Colorado Mills. Professional casting directors will be on site to interview Cricket® customers interested in taking center stage in the company's new ad campaign set to kick off in March.
"Ever since our initial launch nearly five years ago, we've done things differently at Cricket," said Tom Williams, Area General Manager for the Front Range. "We feel it's important that our advertising reflects our customer base and we believe showcasing our customers in our ads will really resonate with our existing and potential customers. Plus, we are giving our customers the opportunity to become their own local celebrity, and who knows - maybe one of them will get their big break!"
The Casting Call - How Do You Use Your Cricket?
Open to all Cricket® customers, the casting call will include an interview process during which a professional casting director will ask customers about how they use their Cricket® phone service, including who they call, what they might talk about and more. Designed to evoke a fun and customer-friendly environment, the casting call will allow customers to show their individual personalities when talking about how they use Cricket.
"We are looking for customers who have fun and lively personalities and interesting stories to tell about their use of Cricket," Williams said. "We're interested in how they use their phone and why they choose Cricket over other phone services. We know by talking with our customers over the years that they are a really great group of people. Now we want others to know that too."
Here are the details of the casting call:
* Candidates must be a Cricket customer either on or before the date of the casting call
* Candidates must arrive at the Food Court area of Colorado Mills, 14500 West Colfax Ave. in Lakewood, with their Cricket phone
* Casting directors will be talking to people one-on-one and pulling those aside they deem as someone they would like to feature
* Both English- and Spanish-speaking casting agents will be at the event
* Those who are chosen to be finalists will receive talent fees, a Kyocera Koi phone and free Cricket phone service for a year
* Cricket will provide refreshments and plenty of entertainment by Dr. Kevin Fitzgerald and Chris Daniels and the Kings.
The company plans to hold casting calls in all its 39 markets across the country throughout the duration of the ad campaign. The first casting call was held in Pittsburgh on Feb. 5.
For more information on the casting call, please visit or call a local Cricket retailer:
* Denver: Cricket Zocalo, 1050 W. Colfax Ave. #E&F, 720-374-8060
* Aurora: Cricket Abilene Market Place, 14088 E. Mississippi Ave., 720-374-8098
* Greenwood Village: Cricket Arapahoe Market Place, 8547 East Arapahoe Rd. Unit C, 720-374-8070
* Westminster: Cricket Arbor Village, 7350 W. 88th Ave. Unit A, 720-374-8080
* Lakewood: Cricket Colorado Mills, 14500 W. Colfax Ave. #F-328, 720-374-8040
* Littleton: Cricket Marston Park Plaza, 5066 S. Wadsworth Blvd. #129, 720-374-8040
* Boulder: Cricket The Village, 2525 Arapahoe Ave. Suite #1A, 720-374-8050
About Cricket
Cricket is a simple and affordable wireless solution offering unlimited mobile services over our high-quality, all-digital network. Predictability, simplicity and value are the foundations of our business. As the pioneer of unlimited anytime minutes and no long-term contracts required, we offer an affordable alternative for those individuals and businesses looking for flat-rate wireless services. Operating in 39 markets in 20 states stretching from New York to California, Cricket® is available to customers in more than 840 different municipalities. For more information, please visit www.mycricket.com. Cricket is a business of Leap Wireless International, Inc. [OTCBB: LEAP], headquartered in San Diego, Calif. Leap is a customer-focused company providing innovative mobile wireless services targeted to meet the needs of customers who are under-served by traditional communications companies. For more information visit www.leapwireless.com.
