January 01, 2005
Cricket Hits the Street in Search of New Cricket Spokespersons, Who Has What It Takes to Be The New Face and Voice of Cricket?
PITTSBURGH -- Cricket Communications, Inc., a leading provider of unlimited local and long distance wireless services, is looking for a face that could launch a thousand minutes. It's all part of the company's first-ever nation-wide casting call to find the New Face and Voice of Cricket.
This national search gets started with a party in Pittsburgh's own backyard - The Mall at Robinson. On Saturday, February 5 from 9 a.m. to 6 p.m. the Banana Republic Rotunda will be the place to go to hear Joe Grushecky and the Houserockers, meet Survivor winner Jenna Morasca, mingle with FOX-TV's Alby Oxenreiter and hang out with WDVE-FM's Scott Paulsen.
In addition, a professional casting director will be on site to interview Cricket® customers interested in taking center stage in the company's new ad campaign set to kick-off in March.
"Our Pittsburgh customers are extremely loyal and good sports," said Sam Sarnicke, Pittsburgh area general manager. "Now that the Steelers won't be making the trip to the Super Bowl, we figured people would be looking for something fun and exciting to do that weekend."
"Ever since our initial launch nearly four years ago, we've done things differently at Cricket," said Sarnicke. "We feel it's important that our advertising reflects our customer base and showcasing our customers in our ads will reflect the large cross-section of the population we serve. Plus, we are giving our customers the opportunity to become their own local celebrity, and who knows - maybe one of them will get their big break!"
The Casting Call - How Do You Use Your Cricket?
Open to all Cricket® customers, the casting calls will include an interview process during which candidates will be asked by a professional casting director about how they use their Cricket® phone service, including who they call, what they might talk about and more. Designed to evoke a fun and customer-friendly environment, the casting calls will allow customers to show their individual personalities when talking about how they use Cricket.
"With these local casting calls we are looking for customers who have fun and lively personalities and interesting stories to tell about their use of Cricket," said Sarnicke. "We're interested in how they use their phone and why they choose Cricket over other phone services. We know by talking with our customers over the years that they are a really great group of people. Now we want others to know that too."
The first casting call will be held in Pittsburgh on Feb. 5, 2005. Here are the details:
Candidates must be a Pittsburgh Cricket customer either on or before the date of the casting call
Candidates should arrive at The Mall at Robinson's Banana Republic Rotunda with their Cricket phones
A casting director will be talking to people one-on-one and pulling those aside who have great personalities and stories to tell for an initial interview
Those who are chosen to be finalists will receive talent fees, a Kyocera Koi and free Cricket phone service for a year
Cricket will provide Villa Pizza and Krispy Kreme Doughnuts and plenty of entertainment (Joe Grushecky and the Houserockers, Jenna Morasca, Alby Oxenreiter and Scott Paulsen)
The company plans to hold casting calls in all its 39 markets across the country throughout the duration of the ad campaign.
For more information on The New Face and Voice of Cricket casting calls, please visit one of our stores or call 412-577-5140:
The Mall at Robinson, 100 Robinson Center Drive
Ross Park Mall, 1000 Ross Park Mall 48A
Southland Four Seasons Shopping Center, 613 Clairton Blvd., Ste. 39
South Hills Village, 301 South Hills Village LL6
McKnight Road, 7382 McKnight Road
Monroeville Center, 3839 William Penn Highway
Greengate Commons, 1019 W. Pittsburgh Street, Route 30, Suite 100
Westmoreland Mall, 970 E. Pittsburgh Street T-35
About Cricket
Cricket is a simple and affordable wireless solution offering unlimited anytime minutes within a Cricket® calling area over its high-quality, all-digital network. Cricket® service is an affordable wireless alternative to traditional landline service. With a commitment to predictability, simplicity and value as the foundation of its business, Cricket designs and markets wireless products to meet the needs of everyday people. Cricket offers unlimited anytime minutes starting at $29.99 a month (plus taxes and fees) with no long-term agreements required. Cricket® customers can also make long distance calls on an unlimited basis through several packaged offerings or on a per-minute basis. Operating in 39 markets in 20 states stretching from New York to California, Cricket® service is available to customers in more than 840 different municipalities. For more information, please visit www.mycricket.com. Cricket is a business of Leap Wireless International, Inc. [OTCBB: LEAP], headquartered in San Diego, Calif. Leap is a customer-focused company providing innovative mobile wireless services targeted to meet the needs of customers who are under-served by traditional communications companies. For more information visit www.leapwireless.com.
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This national search gets started with a party in Pittsburgh's own backyard - The Mall at Robinson. On Saturday, February 5 from 9 a.m. to 6 p.m. the Banana Republic Rotunda will be the place to go to hear Joe Grushecky and the Houserockers, meet Survivor winner Jenna Morasca, mingle with FOX-TV's Alby Oxenreiter and hang out with WDVE-FM's Scott Paulsen.
In addition, a professional casting director will be on site to interview Cricket® customers interested in taking center stage in the company's new ad campaign set to kick-off in March.
"Our Pittsburgh customers are extremely loyal and good sports," said Sam Sarnicke, Pittsburgh area general manager. "Now that the Steelers won't be making the trip to the Super Bowl, we figured people would be looking for something fun and exciting to do that weekend."
"Ever since our initial launch nearly four years ago, we've done things differently at Cricket," said Sarnicke. "We feel it's important that our advertising reflects our customer base and showcasing our customers in our ads will reflect the large cross-section of the population we serve. Plus, we are giving our customers the opportunity to become their own local celebrity, and who knows - maybe one of them will get their big break!"
The Casting Call - How Do You Use Your Cricket?
Open to all Cricket® customers, the casting calls will include an interview process during which candidates will be asked by a professional casting director about how they use their Cricket® phone service, including who they call, what they might talk about and more. Designed to evoke a fun and customer-friendly environment, the casting calls will allow customers to show their individual personalities when talking about how they use Cricket.
"With these local casting calls we are looking for customers who have fun and lively personalities and interesting stories to tell about their use of Cricket," said Sarnicke. "We're interested in how they use their phone and why they choose Cricket over other phone services. We know by talking with our customers over the years that they are a really great group of people. Now we want others to know that too."
The first casting call will be held in Pittsburgh on Feb. 5, 2005. Here are the details:
The company plans to hold casting calls in all its 39 markets across the country throughout the duration of the ad campaign.
For more information on The New Face and Voice of Cricket casting calls, please visit one of our stores or call 412-577-5140:
About Cricket
Cricket is a simple and affordable wireless solution offering unlimited anytime minutes within a Cricket® calling area over its high-quality, all-digital network. Cricket® service is an affordable wireless alternative to traditional landline service. With a commitment to predictability, simplicity and value as the foundation of its business, Cricket designs and markets wireless products to meet the needs of everyday people. Cricket offers unlimited anytime minutes starting at $29.99 a month (plus taxes and fees) with no long-term agreements required. Cricket® customers can also make long distance calls on an unlimited basis through several packaged offerings or on a per-minute basis. Operating in 39 markets in 20 states stretching from New York to California, Cricket® service is available to customers in more than 840 different municipalities. For more information, please visit www.mycricket.com. Cricket is a business of Leap Wireless International, Inc. [OTCBB: LEAP], headquartered in San Diego, Calif. Leap is a customer-focused company providing innovative mobile wireless services targeted to meet the needs of customers who are under-served by traditional communications companies. For more information visit www.leapwireless.com.
