December 12, 2005
Calling All Parents: Cricket Is Making it Even Easier this Year to Reach Santa with Text Messages Directly to the North Pole
| WHAT: | In a recent statement, Santa Claus has recommended that all the boys and girls throughout the country stop addressing envelops to his workshop and start text messaging him directly. "It's a numbers game," Kris Kringle says. "With less than a week to go before Christmas, we simply can't read all the letters in time to make sure the right gifts arrive under the right trees." Given the deadline, Old Saint Nick's IT team has confirmed that text messaging is the most efficient and effective way to reach Santa. So put aside the pens and paper because Cricket is bringing "Dear Santa" Christmas wishes to the 21st century with a text messaging capability straight to the North Pole. With Christmas just six days away, Cricket is making it easy on kids and parents so they don't have to worry about making sure that Santa has the 411 on what they want to find in their Christmas stocking on the morning of December 25th. |
| HOW: | Cricket customers can simply send a text message to Old Saint Nick at SANTA (72682), and their wishes will be sent directly to the man at the North Pole. Each email will receive a reply that states: "Your message has been received. Happy Holidays! Santa" |
| WHEN: | Now through December 24th. |
| WHERE: | From Cricket markets across the country to the North Pole. |
| WHY: | Why not? It's Christmastime and this is 2005! |
| INTERVIEW OPPORTUNITIES: |
For more information, or to speak with a Cricket executive regarding this light-hearted text messaging campaign, please contact Jessica Levy at 714.292.2990 or via email at jlevy@bockpr.com. |
| WHO: | Cricket is a simple, affordable mobile phone service offering customers flat-rate, unlimited service over a high-quality, all-digital wireless network. Designed for customers under-served by traditional communications companies, Cricket is the pioneer of unlimited minutes with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest handsets and feature-rich mobile applications such as unlimited text, instant and picture messaging, popular games, ringtones and wallpapers. For more information on Cricket visit www.mycricket.com. |
