In an effort to get the retail teams—direct and indirect—focused on the upcoming holiday selling season and to increase the visibility of Cricket stores during the weekends—when more people are out shopping, running errands, etc—the East Zone Cricket stores initiated customer appreciation events each weekend, beginning Nov. 5 through Black Friday. The stores fostered excitement for employees, customers and prospects.
Stores had carnival-type atmospheres, both inside and out. Many stores raffled off a free Smartphone and other Cricket items. Events were promoted via radio remotes, SMS blasts to our customer base, flyers, banners, sandwich board signage, word of mouth and more.
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