On June 11, Cricket hosted the Knoxville Chamber’s monthly business after hours event. The event was attended by more than 100 members of the Chamber and gave Cricket the opportunity to network with opinion leaders in the local business community.
Held at Bliss Old City venue, Cricket’s after hours event was branded with Muve Music banners, tablecloths and balloons, blue lighting, and white and blue M&Ms in martini glasses as centerpieces. A Muve commercial played on loop the entire evening on six flat screen TVs in the venue. The music for the event was powered by a Muve playlist.
During the course of the evening, Cricket employees did many Muve demonstrations. However, the event’s biggest accomplishments came from increasing brand awareness and consideration among potential customers outside of Cricket’s core demographic. Many individuals were blown away by the value Cricket offers and said they would consider Cricket in the future. The event also garnered several business partnership opportunities that will be developed into community outreach events.
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