We are celebrating the success of Muve Music, our year-old mobile music service, at SXSW by giving music fans access to their favorite artists and introducing them to new ones. The innovative music service that is included in a Cricket wireless rate plan has had a banner inaugural year, surpassing 500,000 customers in less than 12 months. Muve Music is now the second-largest digital music subscription service in the U.S.
In its first year, customers are deeply engaged with Muve Music. They are listening to more than 40 hours of music per month. And, since Muve Music's launch in January 2011, customers have downloaded more than 500 million songs and listened to nearly 300 songs per month -- clearly illustrating the power of mobile music. Furthermore, according to a leading music tracking service, in the month of December, Muve Music's usage represented more than 90 percent of all tethered streams (mobile plays) for the top 300 songs tracked in the mobile applications category.
Where and How to Find Cricket Wireless at SXSW
To introduce new music fans to Muve Music, Cricket will be providing Muve Music demonstrations on Android smartphones and an interactive spin art station for select Muve Music fans at Booth #1138.
In celebration of Muve Music's exceptional first year, Cricket is teaming up with the famed (and delicious) Peached Tortilla taco truck, which will be available on 6th Street to feed hungry music fans throughout the week. Enjoy complimentary tacos from Cricket during the dinner hours of 5:00-7:00pm.
Cricket's Senior Director of Product Development for Muve Music, John Bolton, will participate on a panel about "Best practices for working with the music industry and solving pain points for customers interested in mobile music." The panel will take place in Capital Ballroom B.
Indie Artist Oddisee and label Mello Music are working together with Cricket to launch Oddisee's latest inspiration on Muve Music. Celebrating their recent collaboration and launch at the SXSW tradeshow in Austin, Oddisee will be at Cricket's Muve Music SXSW Tradeshow booth #1138 on Wednesday, March 14th at 12:00pm CT. Muve Music will feature exclusive tracks from Oddisee on a Muve Sessions commentary album in March, as well as access to unique video production designed for Muve Music fans. Tapping into the next wave of music distribution, Oddisee is partnering with Muve Music to provide exclusive content to Muve Music subscribers for 30 days with additional underground amplification from independent artist bloggers, 2dopeboyz (@2dopeboyz.com).
Cricket Connects Music Fans with Artists at SXSW
In addition to providing a contract- and worry-free, unlimited mobile music experience with Muve Music, Cricket is connecting music fans with both new and Muve Music listeners' favorite artists. During the SXSW trade show, Cricket will be posting information about events on Twitter using #sxswmuves.
Cricket partners with music blog The Couch Sessions & Brooklyn Bodega for two days of cutting-edge music, art and fashion. The music showcase features Miguel, Pharoahe Monche and several other electro-soul, jazzy hip-hop and R&B artists. Cricket will demonstrate Muve Music at the event, which takes place at the Gypsy Lounge Wednesday, March 14, 12:00pm –2:00am and Thursday, March 15, 12:00pm– 6:00pm
Cricket, in association with music blogger Miss Dimplez, is giving 14 DJs the opportunity to showcase their skills, including scratching, cutting, beat matching and crowd control. The event takes place on Friday, March 16 from 8:00pm-2:00am at the Malaia World Lounge. A SXSW badge or wristband is required to attend, or admission is $5.
Island Def Jam Music Group and several top artists are working with Muve Music to host the Cricket-hosted, hip-hop music showcase Friday, March 16 at 8:00pm at the Belmont in Austin. The showcase will feature both industry-leading and up-and-coming artists, including NaS, Ace Hood, Asher Roth, Big KRIT, Prynce Cy Hi, Chris Cab, Ray Jr and Wax for SXSW badge and wristband holders. As a special tribute to Muve Music subscribers, fans who want to meet the artists before the show are encouraged to stop by the Cricket store at 1030 Norwood Park Blvd, Austin, TX 78753, from 3:00pm-6:00pm.
How to get Muve Music
Muve Music is available on the Samsung Vitality, Huawei Ascend II, and ZTE Score smartphones as well as the ZTE Chorus, and Samsung Suede feature phones at Cricket company-owned stores and online at www.mycricket.com. Devices are also available through select partner retail outlets. Additional accessories are available for purchase including premium headphones, an audio jack and Bluetooth adapter to connect to home and car stereos, either wired or wirelessly.
With the ever-growing Muve Music song catalog, customers can choose from millions of songs featuring the hottest artists from thousands of record labels, which are distributed through Universal Music Group, Warner Music Group, Sony Music Entertainment, EMI Music and global rights agency Merlin, as well as independents IODA and INgrooves.
For more information about Muve Music, visit www.muvemusic.com, and for Cricket's dynamic device lineup, visitwww.mycricket.com. To follow Cricket's latest news and updates online, go to Facebook at www.facebook.com/cricketwireless and Twitter at http://www.twitter.com/cricketnation.
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