The Chattanooga Cricket team recently celebrated its ninth consecutive year as the wireless sponsor of Chattanooga’s Riverbend Festival. Cricket’s presence at this year’s event proved to be its biggest yet thanks to a custom-built, interactive Muve Music trailer. Over the nine-day music festival, the Chattanooga team performed hundreds of Muve and Cricket smartphone demonstrations for event attendees.
In addition, Cricket hosted these special activities:
Cricket also received additional exposure through banners and inclusion in the festival media tour – all for a completely in-kind trade. Overall, Cricket’s participation in the 2011 Riverbend Festival was a huge success and a fantastic opportunity to spread the word about Muve Music among the estimated 600,000 people in attendance.
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