On Sunday, February 13 while the world was watching the Grammys on television, Baltimore
Baltimore Cricket and a Grammy winner, launched Muve Music from Cricket. The first wireless plan with unlimited music downloads.
Baltimore Cricket partnered with Radio One station 92Q to host an invitation only Valentine’s weekend event featuring Muve Music from Cricket. The activation consisted of a one week long on-air and on-line promotion featuring the launch of the new Muve Music product and a chance to win tickets to the event - Courtesy of Muve Music from Cricket. Muve Music also acted as DJ for the event by using a Samsung Suede plugged into the venue sound system to provide the music for the night (slow love songs, of course!) Muve Music also provided an on-line enter to win contest for a trip for two utilizing Cricket broadband during the evening’s activities.
On hand to further promote the new product were Kiki Brown, Cricket radio endorser and Kandi Burruss, Grammy Award winning singer and songwriter and star of the Bravo reality series, Housewives of Atlanta.
Muve Music brand ambassadors circulated the room with Muve Music collateral, t-shirts and Samsung Suedes to encourage interaction with the devices. Everyone loved being able to access their favorite songs with just one touch!
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