Word has gotten out about the many benefits of prepaid wireless cell phone plans and consumers have responded by switching from traditional post-paid phone contracts. In 2009, the prepaid wireless market grew by 17%, outselling post-paid contracts for the first time. Why the change? The reasons may vary from customer-to-customer. However, it is safe to say that prepaid wireless users value the simplicity, predictability, and flexibility of a prepaid wireless plan. Additionally, consumers no longer have to sacrifice style for value, as many companies begin releasing stylish options for prepaid cell phones.